Home & Small Office: Lower cost, simpler workflows
For home and small business users, the printing equation boils down to: cost per page, ease of use, and flexibility. Epson’s strategy hinges on two big features:
Refillable ink-tank systems (such as the EcoTank series). Epson’s consumer site highlights that their EcoTank printers deliver “enjoyable, economical, efficient and worry-free printing at Home and in Office.” Epson India+1
Wireless and mobile printing solutions. Epson offers apps and mobile-printing options so that users can print from smartphones, tablets or laptops with ease. Epson
These two innovations meet the needs of users who may not want frequent cartridge changes, hefty running costs, or complex setups. The ink-tank approach in particular helps lower the cost per page and reduce waste (as fewer cartridges get thrown out).
Tip for users:
If you print moderately (say many pages per month) and dislike changing cartridges or dealing with frequent downtime, a refillable-tank printer is often more economical in the long run—even if the upfront cost is higher.